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Marketing Implementation: How Marketing Strategies become Real Action?

Marketing Implementation: How Strategies become action. Photo by airfocus on Unsplash

3RM Marketing Roadmap — Essential Marketing System that helps you implement Strategies in all situations


Have you ever spent so much time/money in marketing but never got your returns back? Have you got tons of marketing ideas but never come to action?

Marketing could be a pain in the ass, for sure. In this short article, I am going to illustrate how I transform marketing strategies into real actions through my 3RM Marketing Roadmap.

For the start, let me introduce myself. I am the founder / director of a local digital marketing agency Undefined Production (www.udpn.hk). I have been involved with digital marketing for over 10 years now, and since the start of my agency in 2019, we have been helping over 100 local Small and medium-sized enterprises (SMEs) on business digitization and digital marketing strategies.

Back to the topic, the 3RM Marketing Roadmap. This roadmap is not rocket science, and by simply implementing it, you could easily a) achieve your target, b) boost your sales, c) transform quickly in actions, d) cope with everlasting changes. The Roadmap consists of 4 main steps.

  1. Recognize (R): Recognize your Goal and Purpose
  2. Research (R): Get to know your Audience and Market
  3. React (R): Turn your Research into Actionable items, and Execute
  4. Measure (M): Analyze the data collected and Repeat the Roa.

Recognize your Goal and Purpose (before you form any marketing strategies)
What Problem are you solving? Photo by Kelly Sikkema on Unsplash

Step 1: RECOGNIZE (R)

Recognize your Goal and Purpose (before you form any marketing strategies)

Every Plan comes with a GOAL. Recognizing a goal for a strategy is essential to every success in marketing, even business. This could be tricky, while a well setup goal should address the problem you are facing. You would first want to ask yourself before setting up your goal:

What Problem are you facing?

Are you not getting enough customers? Are you not famous enough in the market? Are you getting too many bad reviews? << Are these the problems you are facing? The second question you should ask yourself would be:

What do I want to achieve specifically?

Facing your problem, are you going to do something about it? So you want more customers right? You want to get famous right? Picture in your mind every detail on what you want to achieve. You could stick to the SMART Principle.

Be Specific.
Be Measurable.
Be Achievable.
Be Relevant.
Be Time-bound.

Write down your statement, for example:
Problem: Not getting enough customers to buy from my online grocery.
I want to achieve: Getting 100 customers from Social Media to buy fresh vegetables of at least $10 per order in 30 days.

See? How does this goal sounds to you?

Plan and Get to know your Audience and Market (and your competitors' marketing strategies)
Research, research, research! Photo by Daria Nepriakhina on Unsplash

Step 2: RESEARCH (R)

Get to know your Audience and Market (and your competitors’ marketing strategies)

Research is exceptionally important. It allows you to know more about your customers and strategies that you are using. You surely do not want to learn from own mistakes. Try learn from others’ failures, that would make you go faster and further. Research come with 3 parts:

  1. Location Research — like what is the population looks like in the area? what are the competitors? etc.
  2. Niche Research — like what is the market of this type of product? who would need this product? etc.
  3. Channel Research — which method / channel is the best to push the product? eg. would it be too expensive to jump from a single post to shopping cart or do we need a sales page? etc.

Doing these research helps restructure your plans, and if you found any flaws in your Goal or not matching what you really wants, feel free to go back to Step 1 and modify your Goal.

Turn your Marketing Research into Actionable items, and Execute
Action! Photo by Jakob Owens on Unsplash

Step 3: REACT (R)

Turn your Research into Actionable items, and Execute

A plan is still a plan without being executed. Combining with your Goal and Research, you should draft yourself an Actionable Item List according to the marketing strategies that you just formed.

Every item in the list should start with a verb, for example you should write “Make a social media post image” instead of “Social media post image”. You should also breakdown all tasks into reasonable actionable items, so instead of “promote in Facebook”, you should write “Make a Facebook post on lettuce”.

If you find that difficult, you can again stick to the SMART Principle.

Be Specific.
Be Measurable.
Be Achievable.
Be Relevant.
Be Time-bound.

Do not be scared when you got tons of actionable items. Be have the faith that after executing these items you could achieve your goal.

Then, simple EXECUTE them 1 by 1.

Analyze the data collected, optimize your marketing strategies and Repeat the Roadmap
DATA is beautiful. Photo by Stephen Phillips – Hostreviews.co.uk on Unsplash

Step 4: MEASURE (M)

Analyze the data collected, optimize your marketing strategies and Repeat the Roadmap

After the execution of the action items, it is important for you to know about the effectiveness of the plan. You could achieve that by analyzing the data collected. Most modern tools we are using like Facebook, Instagram has already its own data analysis platform.

But which data you should aware?

Too much data will definitely confuse you. You should identify the KPI (Key Performance Indicator) that is most suitable to your Goal.

Some common KPIs include:
No. of customers generated, Sales generated, Click rate, View rate, etc.

You should bare in mind to “Keep it simple and stupid”, because this should be something really straightforward that you could easily change your plans and strategies accordingly.

After analyzing the data and the plan, you should be able to have a better picture of your marketing plan and business, and go back to STEP 1 of the roadmap and restart the whole process.

First attempt of this roadmap could be disastrous, but through multiple attempts of implementing of the roadmap, You would get a sophisticated and effective marketing plan in no time.

Marketing ain’t easy for sure, and that’s why you should leave that part of your business to the professionals when your business is ready-to-go, while you could focus on what you should really do. Email us through [email protected] if you need any help.

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